Get to know us


Masader for International Trading holds Ace Hardware license in Egypt. Masader was founded in May 2012, is a conglomerate of Egyptian companies that has been in the hardware and real estate industry for 30 years.

Business includes wholesale, manufacturing, distribution, import and export.

Masader looks for opportunities for new businesses and ventures and is keen to take urgent action now to boost the economic recovery and job creation whilst preparing for a greener, more balanced and sustainable global economy.

Ace Hardware

For More than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of help. Ace ranks “Highest in Customer Satisfaction with Home Improvement Retail Stores, 10 Years in a Row,” according to J.D. Power. With more than 5000 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently operate 14 distribution centers in the U.S. and also have distribution capabilities in Shanghai, China; Panama City, Panama; and Dubai. Its retailers’ stores are located in all 50 states, the District of Columbia and 60+ countries.

Ace Stores around the world

Ace stores come in all sizes and shapes based on the needs of each individual neighborhood. We have small, urban stores, large rural stores and everything in between. Ace stores offer a wide variety of paint, lawn and garden, tools, local niche services and virtually anything you’ll ever need to fix, repair and maintain your home. And of course, Ace is most certainly the place with the helpful hardware Staff.

Today, ACE hardware is the largest international home improvement franchise with over 90 years of global expertise and clear leader in the convenience segment of the hardware industry in terms of wholesale and retail sales and strength of the brand.

Ace Goes Global

In 1968, Ace began to expand into the international market, opening a store on the island of Guam.

In 1990, Ace developed the infrastructure needed to actively pursue international markets and by the turn of the century, Ace announced an expanded growth strategy designed to build the retailers’ business and deliver a consistent, helpful experience with every customer on the planet.

In 2006, Ace International opened a global distribution warehouse in Shanghai, the first company in the home improvement industry to do so.

In 2012, Ace International signed 9 new License Agreements in the following markets: Afghanistan, Bahrain, Canada, Egypt, Iraq, Northern Mexico, Paraguay, and Puerto Rico. Additionally, the International Business Development team had a record year, opening 60 new stores across the globe.

Ace Brand


  • The Ace brand ranks among the top 100 most recognized brands in the world.
  • Ace offers over 100 of the world’s top international home improvement brands
  • Ace is a global leader in home improvement solutions
  • ACE offers the latest and most advanced home solutions making home improvement easier than ever before

For more than 90 years, Ace’s Helpful Hardware Folks have provided reliable service, advice and products to help customers get their projects done right. You can count on Ace in the quality, value and selection of Ace Private Label products.

Sold exclusively in Ace stores worldwide, each Ace Private Label product is stamped with a guarantee of its quality.

Here are some of the benefits you’ll find when you purchase an Ace Private Label product:

  • Ace Private Label products are manufactured and independently tested to the demanding quality standards of the leading global brands.
  • Our hand tools carry a Full Lifetime Guarantee and all other Ace Private Label products are stamped with a Satisfaction Guarantee.
  • Available in every major hardware category, there is a wide range of different products to fit all your home improvement needs. A complete selection is offered in hand and electrical, plumbing, cleaning, lawn and garden, paint and paint sundries, and automotive.

Ace Egypt:

Our business concept is to give the customer unbeatable value by offering high quality and professional service at the best price.


  • ACE is a convenience /one-stop shop that provides everything you need for the home all under one roof.
  • ACE provides an international  range of core home solution products and tools
  • ACE carries a wide range of up-to-date products that caters to numerous budgets, allowing customer diversity.
  • Trained and dynamic staff to provide professional and expert advice.


We ensure the best price by:


  • Having few intermediaries
  • Buying the right product from the right market
  • Being cost-conscious
  • Apply quality standards and control
  • Provide the best service
  • Quality is our central aspect, to deliver the best product the consumer deserves. We also consider the environmental impact and the good working condition.
  • We apply a consumer-centric approach by conducting a continuous in-depth research to understand the consumer‘s buying behavior and perceptions to marketing channels.

Ace Awards:

  • Three Fountains Ace Hardware Named “Best Hardware Store”
  • Ace Hardware Ranked Highest in Customer Satisfaction by J.D Power and association eight years in a row.
  • Ranked highest in customer satisfaction by Business Week (2008-10)
  • Ranked #1 brand in convenience hardware (Millward Brown Study, 2010)
  • Ranked #1 hardline distributor (Home Channel News, 2010)